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Claus Helfenschneider
Interactive Applications & Digital Experiences
Ars Electronica Center

Ars Electronica Center Facade Visualization

A generative, real-time façade visualization developed for the LED exterior of the Ars Electronica Center—combining custom Processing-based software with the building’s production display pipeline, and gaining wide visibility including a Vimeo Staff Pick.

Roles

  • Concept
  • Generative Design
  • Software Development (Processing)
  • Ars Electronica Center Facade Visualization
  • Ars Electronica Center Facade Visualization - Making Of

Outline

In collaboration with Joreg, one of the key minds behind vvvvOpens in a new tabOpens in a new tab, this project explored generative visual systems for the large-scale LED façade of the Ars Electronica Center.

The visuals were fully software-driven and programmed in Java-based ProcessingOpens in a new tabOpens in a new tab, focusing on algorithmic form, rhythm, and architectural integration rather than pre-rendered content. The work was designed to operate within the real constraints of a permanent media façade and its control infrastructure, bridging experimental graphics and production-ready output.